Samsung and Phones 4u to launch 15 retail stores in the UK

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Samsung recently announced its plans to launch retail stores across Europe in partnership with Carphone Warehouse, and now the company has revealed that it's teaming up with one of Carphone Warehouse's biggest competitor, Phones 4u, to launch similar retail stores across the UK. A total of 15 standalone stores will be launched in the country, operated by Phones 4u staff and focusing on “smartphones, tablets and wearable technology,” and will act as an extension of the partnership the retailer already has with Samsung through its dedicated Samsung device sections inside existing stores.

Press Release

PHONES 4u AND SAMSUNG EXPAND EXISTING STRATEGIC RETAIL PARTNERSHIP IN THE UK
FIFTEEN NEW FLAGSHIP STORES TO SHOWCASE THE LATEST IN SMARTPHONES, TABLETS AND WEARABLE TECHNOLOGY
3rd February, 2014: Phones 4u, the UK’s leading 4G retailer, today announced a significant expansion of its existing strategic retail partnership with Samsung within the UK.
Scott Hooton, Chief Marketing Officer, Phones 4u, says, “Together, Phones 4u and Samsung offer amazing customer experiences that bring the latest mobile technology to life. The first fifteen stores will showcase a full range of Samsung phones, computing accessories and wearable technology. We are already a leading retailer of Samsung phones and are thrilled to be further developing our strong relationship.”

The two companies already enjoy a close working relationship. Phones 4u expertise is currently utilised successfully in the flagship Samsung store in Westfield Stratford, where Phones 4u personnel sell Samsung phones alongside a broad range of Samsung products. Phones 4u also ran pop-up stores for Samsung as part of the latter’s official Olympics sponsorship in 2012.
As part of the expanded partnership, the new Samsung stores will be managed by Phones 4u and staffed by Phones 4u expert teams.