According to a report from Strategy Analytics, a US based market research company, Samsung's global smartphone market share reduced to just 10 percent during Q4 2014 in terms of units shipped, while Apple's jumped to a staggering 48.9 percent during the same period. However, Samsung still had 17.2 percent market share in terms of revenue.
Samsung was ousted by Apple even in terms of annual market share as the Korean smartphone manufacturer sold 25.1 percent smartphones while its arch-rival sold 37.6 percent. Since the fourth quarter of 2011, it is the first time when Samsung's global smartphone market share fell to such a low level. In 2013, Samsung managed to sell almost as many smartphones annually as Apple, but after released large-screen iPhones in Q4 2014, the gap between their market shares widened once again.
Meanwhile, LG was the third largest smartphone brand with a market share of 4.3 percent, followed by Huawei with 3.8 percent, Sony with 3.7 percent, and Xiaomi with 3.3 percent.
