
Titled “Anticipation,” the TVC sheds light on the human desire to find out what's next. “And we live for the moment when possibility becomes reality, when the future becomes real. Because that’s when we feel most alive,” that's how it's described. As the new devices make a bold statement, and appear to be getting on quite well with customers, the TVC wraps up by proudly proclaiming that “This is what's next from Samsung.”