Just one day before the Gear S2 smartwatch lands on shelves in The Netherlands, Samsung has announced a collaboration with fashion brand BALR., they've joined forces to create an exclusive BALR. edition of the Gear S2 which will only be sold in The Netherlands. This special edition of the Gear S2 comes with a specifically designed watch strap and watch face.
BALR's fashion collections are inspired by the determination for perfection and the taxing demands of football on the human body, it aims to best combine football culture with contemporary fashion. Samsung teams up with designers and brands from time to time to give its products a unique appearance so this is certainly not a new exercise for the company.
BALR. was founded in 2013 by professional football players Demy de Zeeuw, Eljero Elia and Gregory van der Wiel and is a luxury fashion brand. Famous Dutch DJ's like Hardwell and Nicky Romero use BLAR. products as well.
