
BALR's fashion collections are inspired by the determination for perfection and the taxing demands of football on the human body, it aims to best combine football culture with contemporary fashion. Samsung teams up with designers and brands from time to time to give its products a unique appearance so this is certainly not a new exercise for the company.
BALR. was founded in 2013 by professional football players Demy de Zeeuw, Eljero Elia and Gregory van der Wiel and is a luxury fashion brand. Famous Dutch DJ's like Hardwell and Nicky Romero use BLAR. products as well.