
The ad starts off by mentioning the amazing camera capabilities of the Galaxy S7 and the Galaxy S7 edge before moving to Samsung Pay, expandable memory, water resistance as well as its support for the Gear 360 and the Gear VR. The device itself gets plenty of screen time throughout the one-minute spot and I'm sure that many will agree that it looks absolutely beautiful. With pre-orders of the new flagships exceeding expectations, it's in Samsung's best interests to continue the marketing push to ensure that the Galaxy S7 and the Galaxy S7 edge make a much-needed contribution to improving the fortunes of its smartphone business.