Samsung has created a next-generation security solution which enables users to access pay-TV services directly on their TVs by simply plugging in a low-cost TVkey USB dongle. It ensures content protection without needing a set-top box or a second remote. Samsung has developed TVkey with NAGRA which happens to be the world's leading independent provider of content protection.
TVkey features the terrestrial, satellite and cable tuners of Samsung TVs to provide users a reliable connection. Samsung says that it provides the “highest level of content protection” at an affordable price. “By partnering with NAGRA on TVkey, we are setting a new standard for the industry, enabling pay-TV providers to securely deliver premium UHD content directly to consumers,” said Jong-hee Han, Executive Vice President, Visual Display Business at Samsung Electronics.
TVkey meets strict Hollywood requirements for protection of HDR and 4K content. It enables pay-TV operators to add new subscribers and increase their existing business models while reducing customer acquisition costs. TVkey is going to be available for purchase by the end of this year in the United States. Launches in other markets are expected by early next year. Samsung and NAGRA plan on developing TVkey into an open market solution that's fully accessible to the wider TV industry later in 2017.
