General
Samsung India has opened the doors of its largest exclusive experience store in the country. Spread over 3,500 sq. ft, the store is located in South Extension, New Delhi. The 4D chair has been set up inside this store to provide visitors with a life-like Gear VR experience. It uses hydraulics to physically move the chair while a visitor is sitting in it and viewing VR content on the headset. This is said to be the first such store in the country to offer an experience of this sort.
“The store will set a new benchmark in terms of how consumers experience and buy Samsung products and technology. This store is a testimony to our commitment to our consumers and partners, and our endeavor is to offer an enhanced experience to everyone,” said Sandeep Singh Arora, Vice President, Retail Operations and Marketing, Mobile Business, Samsung India.
A device unboxing and setup area has also been created inside the store to offer customers with a personalized setup experience. Samsung's latest devices including the Galaxy S7 series and the Galaxy Note 7 will be available for purchase alongside the Gear VR as well as wearable devices and accessories.
