Since the first Galaxy S product, the build quality of Samsung products is a hot item. Many customers blame Samsung about the cheap plastic feeling of their premium high-range line. Yesterday, Cnet had a conversation with Mr. Y.H. Lee, executive vice president of Samsung's mobile business. He explained why Samsung uses plastic in their smartphones. One of the reasons that Samsung uses plastic in their smartphones is because of the time-limit. Samsung expect more and more sales every year which simply means more premium builds like on the new HTC One or the Apple iPhone takes too much time. For brands like Apple and HTC, they are able to do this because they produce a low amount of smartphones than Samsung. The Galaxy S III's plastic glossy back gives a cheap look, in our opinion, but when you hold the device it feels solid and nice. We do understand people want a better build quality from Samsung but this not possible.
Mr Lee didn't mention anything about the Galaxy S IV but he did said that Samsung will still use plastic in future products. He even said the feeling of their new high-range products are great. So probably the Galaxy S IV will use plastic. Earlier, SamMobile reported about the Galaxy S IV's build quality. Glass on the front, aluminium on the sides and plastic on the back. Now we have to say the ATIV S, Samsung's latest High-end smartphone, feels great in the hand even better than the Galaxy S III. We are not that worried about the plastic back.
Yes Samsung uses plastic and yes we don't like it but Samsung improved the quality of their plastic a lot since the first Galaxy S. Let's hope Samsung does the same this time with the Galaxy S IV.