Samsung is pushing into the retail space with a completely new vision. It has opened up the first Galaxy Lifestyle Store, an exclusive brick and mortar store, in Beijing. The company says it aims to provide a “uniquely valuable experience” to those who walk in, whether or not they end up buying a Samsung product.
This is different from the Samsung Experience Stores that are already up and running in many parts of the world. The aim here is not to just give people a destination where they can try out the latest Samsung devices. Samsung's executive vice president of Global Marketing, IT & Mobile Division, Younghee Lee, says that the Galaxy Lifestyle Store isn't just a retail storefront, instead it is a “place to hang out, meet new friends and access exclusive content, together.”
The Samsung Galaxy Lifestyle Store in Beijing, China is divided into five areas which include the Galaxy Lab, Galaxy Music, Product Experience Zone, Galaxy Accessories and Concierge. Products that can be experienced include Samsung's Level headsets, Galaxy tablets and smartphones. Customers who purchase a device will also get a free coffee.
Samsung hasn't said if the Galaxy Lifestyle Store will be opened up in other locations around the world.
