But it is easier said than done. It will only be feasible for Samsung if these curved displays are produced cost-effectively, and that developers are convinced to tailor their applications for the new format.
Since the industry has collectively moved on to larger display sizes this presents a challenge to those trying to push distinctive design, like Samsung is with the Galaxy Note Edge. However Kim Nam-su, a senior designer at Samsung Electronics, believes that a change in platform can bring a variety of new considerations and that a curved screen “is a big solution for overcoming these challenges.”
Samsung needs to do something, and fast. Samsung Electronics is on track for the worst annual profit in three years, with analysts predicting a one-third drop in operating profit for this year. The company is launching more mid-range devices to make up the difference but there is still hope that a distinctive edge in the high-end market might provide growth.
