Samsung is often accused of many things. It is accused of copying Apple's designs, both companies have fought costly legal battles over such allegations, and some even say that Samsung doesn't innovate as much as its rivals. HTC Chief Marketing Officer Idris Mootee has similar views. In an interview with Ad Age the executive said that Samsung doesn't think about creating emotive connections between their products and their customers, that it's just in it for the money, and nothing more.
Mootee was asked about HTC's position in the premium smartphone market where Apple and Samsung reign supreme. Samsung spends considerably more on marketing, advertising and sales promotions than Apple but still the Cupertino company can give Samsung's flagships a run for their money. Mootee said that in the current state of the market it is important to create an emotive connection between the product and the individual. He says that Apple has been “super successful” at this and that the company stands for something bigger than the brand itself. “The other company,” not-so-subtly hinting at Samsung, is a massive brand and enterprise in its own right but Mootee believes Samsung doesn't stand for anything except for profit.
One can hardly fault Samsung for trying to make money. That's what companies do. Any company that's not thinking about making money can't possibly survive. Don't you think its an unfair assumption to believe that Samsung doesn't want its customers to feel a connection to their products? The company has millions of loyal customers around the world who repeatedly spend their money on Samsung's devices, surely they must be feeling something.
