Since prices vary per market Samsung didn't provide an exact figure for the Galaxy S6 and the Galaxy S6 edge when it unveiled both devices a couple of weeks back. Pricing details have been leaked online though and from the looks of it prices for SIM-free units might be a bit higher than the base models of the iPhone 6 and the iPhone 6 Plus. This leads to the inevitable question: will customers pay more for a Samsung flagship when they can get the latest iPhone for less? A Forbes contributor seems to think that they most certainly will.
One of the reasons that Samsung could give for the higher price is that the base models of its new flagships come with 32GB onboard storage whereas the new iPhones only have 16GB storage. Since these smartphones have unibody metal construction they don't have microSD card slots so expansion is out of the question. Another argument that Samsung could make to justify the price will focus on how faster its processor is and how it has a greater amount of RAM. Apple is known to not participate in these number games publicly so Samsung will be able to get away with an aggressive marketing push based on this argument.
One of the easiest ways to convince a customer why something costs more is to get them to believe that its “better” than the other product. Samsung could hammer on the fact that its smartphones are just better than the new iPhones. Certainly it has the photography credentials to back that up. There is no rule which dictates that what Apple charges for its iPhones is the ceiling for every high-end device. If Samsung can make people see that the Galaxy S6 is the “best handset money can buy” it will have no problem moving units at the higher price point. The obvious advantage here for the company is a potentially higher margin on sales and possibly even higher turnover.
