Spike TV's Lip Sync Battle is the first network TV series to be filmed in virtual reality and Samsung has teamed up with this network to bring said show to the Gear VR. Starting today folks who own Samsung's virtual reality headset can access immersive clips from Lip Sync Battle through the Milk VR app. By teaming up with Samsung, Spike TV is broadening its audience to more viewers across multiple platforms. VR was a natural progression for this series since it's rooted in online platforms and viral videos any way.
Lip Sync Battle has already proven to be a hit for Spike TV with the premiere bringing in a record 3.2 million viewers, it also delivered the highest ratings for the adults 18 to 49 demographic and thus clinched the No. 1 in the timeslot for all television. Immersive clips available through Milk VR put viewers right in front of celebrity guests that have appeared on the show, including but not limited to Jimmy Fallon, John Legend, Dwayne Johnson as well as hosts LL Cool J and supermodel Chrissy Teigen.
