Samsung has been facing fierce competition in the Indian smartphone segment from the likes of Xiaomi, Motorola, OnePlus, and ASUS, and some Indian brands, which are focussing on online sales. Now, Samsung has revealed that the company is focussing on and fine tuning its online sales strategy in the country. The company is also focussing on sales from the rural market, which has contributed significantly to sales.
According to sources within the company, the South Korean smartphone giant is looking to tap into the booming e-commerce market in India, and the company has even a separate team at its headquarters to plan online sales strategy. The company had to face revolt from offline retailers after online retailers started providing huge discounts and price cuts on Samsung devices.
When asked about the company's plan to tap into the e-commerce segment, Rushi Suri, Samsung India Director-Product Marketing Consumer Electronics, said, “For us the consumer is the key. Where the consumer would want us, we would be there and would be offering right kind of products at right price. In case of (consumer) electronics, the clear understanding with the management is where the consumer would want us, we would be there.”
In terms of Samsung's strategy to drive overall sales, it is focussing on ‘Made for India' products that have the right set of features for the right prices. The company recently announced the Galaxy J series of smartphones, which have good value-for-money factor along with features such as 4G LTE and Ultra Data Saving mode that Indian consumers are demanding these days. However, the company's official declined to comment on the percentage of sales that the company is attracting from the online channels.
