According to a revelation made by Cannacord Genuity, Samsung managed to account for 14 percent of the smartphone profits in 2015. Apple on the other hand, accounted for about 91 percent of the profits raked in during the year, asserting its dominance in the mobile industry yet again.
While the two figures added up is nothing short of a mathematical anomaly, there’s an explanation for that. Cannacord reports that the likes of Sony, HTC, Lenovo etc lost 1 percent each of their profit margins compared to 2014, while Microsoft lost pretty big with a 3 percent decrease in profits.
The likes of BlackBerry, LG, TCL (responsible for Alcatel OneTouch phones) didn’t even touch the 1 percent mark, thus accounting for the rest of the pie.
As far as Samsung’s position in the market is concerned, it is important to note that the company was at 11 percent in Q3 2015. So it seems like some last minute holiday season shopping has helped Samsung bump up its profits by about 3 percent. Interestingly, Apple was at 94 percent in Q3 2015. So one could say that Samsung’s best days are ahead, especially with the release of the Galaxy S7 and the Galaxy S7 edge on the horizon.
