Samsung unveiled its IoT-based Family Hub smart refrigerator back at CES 2016. This refrigerator sports a massive touchscreen, letting you use it pretty much like a smartphone/tablet. The Korean manufacturer has formally started advertising this particular product, with the first commercial featuring Kristen Bell and Dax Shepard now going live.
A lot of animation is on show, and we see the likes of cupcakes, chocolate syrup etc featuring in the video. Clearly, there's a lot happening inside the refrigerator, including what appears to be a yoga class. It's a pretty long ad and the TV slot would probably feature a much shorter version of this. Catch the commercial in its entirety below.