The company started its THIS IS TV campaign earlier this year with a series of videos showcasing the value of its Quantum dot SUHD TVs through its features. This latest campaign will enable consumers to physically experiences these products. The offline events begin with Jakarta and will later be expanded to other markets including Sydney, Singapore, Berlin, and Milan. As part of this campaign, Samsung is going to install experience zone in unexpected places which will take unsuspecting attendees to exotic destinations on the true-to-life screens of Samsung Quantum dot SHUD TVs. Consumers' reaction to this surprise will be captured and shared through Samsung's social media channels. Each week winners will also be selected for various prizes that include free travel vouchers and/or the Samsung Quantum dot SHUD TVs as well.
