Samsung has announced the launch of a new initiative today called Samsung Creators which is going to help filmmakers generate VR content so that next-generation storytelling can be accelerated. The company will partner with storytellers to generate content for multiple audiences and a variety of channels to showcase the public that it's easy to create VR content with Samsung VR technology. “We want to bring the power of VR technology directly to the people,” said Samsung Electronics America’s Chief Marketing Officer Marc Mathieu.
Samsung Creators initiative will host seminars and classes at VidCon and beyond, initially putting its VR technology in the hands of popular filmmakers, influencers, and YouTubers. It's working with YouTuber Casey Neistat to showcase emerging YouTubers and to push the boundaries of 360-degree storytelling. A competition will be launched next month to challenge aspiring filmmakers and creators to develop virtual reality and 360-degree content using Samsung's products. Ten winners will be chosen from different categories that include music, auto, tech, gaming, travel, fashion, and others. More information about the competition is available on Samsung Creators website.
The company has also announced the official launch of the Gear 360 camera in the United States. It revealed that Samsung Milk VR is being renamed to Samsung VR and it now enables everybody to share content to the service.
