Samsung's Gear VR headset has been installed in the first Virtual Reality popup cinema to be erected in North America. More specifically, the VIVID VR Cinema was constructed in Toronto, Canada, where a total of three different films were being shown — The Visitor, where a young couple prepares for the woman’s greatest fear to arrive; Imago, a title about a former dancer in a coma who's aware of her surroundings; and Sonar, a movie about a drone that discovers a signal on an asteroid.
Inside the venue are around thirty chairs, each equipped with a pair of noise-cancelling headphones and a Gear VR with a Galaxy S7 clipped to the back. Customers purchase tickets for $20 and have around 40-minutes to watch the three films. What's really neat here is that the movies have been carefully crafted to enable their viewers to choose different narratives to focus on, making each and every viewing experience totally unique.
