“Marketing used to be about creating a myth and telling it, and now it’s about finding a truth and sharing it,” Mathieu said on the WSJ Media Mix podcast. One of the initiatives that Samsung took was the launch of its massive showroom and event space in New York City earlier this year called Samsung 837. The company describes it as a “technology playground” where potential customers can not only experience its products but also be inspired by them enough to share their experiences on social media. In line with its experiential marketing philosophy, Samsung is leaning on virtual reality to demonstrate its products at various events in a virtual reality environment. Mathieu says that enabling people to experience Samsung's products in virtual reality makes them very likely to talk about it online and social media. Mathieu further explained Samsung's marketing strategy on the WSJ Media Mix podcast.
