If a new report published by Korean news outlet Newsis is anything to go by, it would appear that Samsung is planning to ditch its existing smartphone marketing strategy in favor of a revised one that puts quality ahead of quantity.
As I'm sure you're aware, Samsung pumps out two flagship models every year — a Galaxy S handset in H1 and a Galaxy Note in H2. However, it's believed that the firm may alter its strategy to release just one flagship each year.
It goes without saying that Samsung's tight release schedule effects the quality of the products it's manufacturing. If it only released one top of the line model a year, it could take more time to subject it to a more rigorous testing process.
We're not saying that rushing to beat its rivals was the reason for the demise of the Galaxy Note 7, though. That is, in fact, a common misconception as it actually spent years developing the technology that went into producing and powering the unit.
It should, however, change its strategy to ensure that the handsets it releases in the future are in tiptop condition as the quality of its next couple of flagship devices will almost certainly decide its fate as a key player in the smartphone industry.
“Samsung has not notified its suppliers of the plan to scrap the current two-flagship models strategy, but if so that could impact the parts suppliers to some extent,” an official from one of Samsung’s partner firms said.
“For now, everything is up in the air about what Samsung will do to recover from the recent fiasco involving the Note 7, but it will certainly make changes to its current marketing strategy and product portfolio.”
Obviously, nothing is confirmed. The South Korean company has many different options, like creating a completely new sub-brand. Although, I, personally, believe that reshaping its release schedule is the most viable.
