Samsung's hoping that improved product lineups and advanced supply chain management will help it keep its title of the world's No.1 flat-screen TV manufacturer for the sixth consecutive year, reveals The Korea Times. Rivals including LG and Sony have cut sales targets, warning of a toughening marketing situation in Europe and the United States as consumers are unwilling to purchase big-ticket items.
The economic slowdown hasn't scared Samsung, though. The firm's TV segment head Yoon Boo-keun has announced that it will keep its sales target of 45 million for the year. He then went on to add that “prices are dropping and that's a problem. But Samsung thinks the global TV market will rise 10% this year from 2010” — so it goes without saying that he believes the company will achieve this year’s objective.
To help maintain demand, Samsung plans to unveil a variety of Internet-enabled TVs with improved online functionality. There's no doubt that consumers have concerns about the lack of applications available for their so-called Smart TVs (Heck, I can't even access Amazon Video!), but Boo-keun is reassuring customers that there will be at least 1,000 additional apps available on the store by the end of the year.
