
The unique selling point for a curved TV is that it should, at least in theory, provide an immersive wraparound effect. Manufacturers like Samsung often compare it to the curved that's present in IMAX screens. However, a comparison between a massive IMAX screen and a TV isn't always going to be entirely true.
Samsung will essentially be the only premium television manufacturer selling curved TVs so it will be interesting to see how they perform for the company. Samsung will reportedly focus on offering models that are 65-inches or bigger and at least one model will be a part of its new QLED TV range.