Better Mortgage, a digital mortgage company attempting to improve access to home financing, has announced that it's taking advantage of Samsung's Rewards API to provide customers with Reward Points when they're pre-approved for a mortgage, lock in a rate or fund a transaction.
“Our new Samsung Rewards API is really important to bring innovative developers such as Better Mortgage into the Samsung ecosystem and provide greater value to our customers,” said Nana Murugesan, VP and General Manager, Services and New Business, Samsung Electronics America.
Related: Samsung Rewards program launched for Samsung Pay users in the United States
Once customers rack up a substantial amount of Rewards Points, they'll have the option to redeem them for Samsung products, gift cards, entries into Instant Win competitions, or even a digital Rewards Visa card, which can be used to pay for goods in brick-and-mortar stores.
Amazon, Best Buy and Walmart could be next
If Better Mortgage's adoption of Samsung Rewards yields positive results—and there's no reason it shouldn't—we can expect to see a number of major companies, like Amazon, Best Buy, GameStop and Walmart, work with Samsung to reward customers for their loyalty.
