Samsung has been ranked as the most attractive brand in India once again. It has dethroned rival LG from the position which has now slipped to the second position. Sony comes in at the third position to complete the top trio.
The report follows a similar ranking from valuation and strategy consultant Brand Finance. It recently released its list of the top 50 most valuable brands in South Korea. Samsung was at the top of that list.
Most Attractive Brand In India
The survey for this edition of India's Most Attractive Brands covered 16 cities. 2,456 consumer influencers generated almost 5 million data points and 5,000 unique brand mentions. All of that data was compiled and sorted to reach the conclusion that Samsung is now the most attractive and preferred brand in the country.
The only aspect that has remained constant in this year's survey is the fight for the top three positions has once again been between Samsung, LG and Sony. Samsung has managed to come out on top this year.
TRA Research CEO N Chandramouli says that it's difficult to predict if this is going to be the case next year as well. That's because the rankings have seen significant changes this year.
