We recently pointed out how Xiaomi is giving a tough time to Samsung in the lucrative Indian smartphone market. The company is reportedly revamping its strategy to take on the Chinese rival. Samsung has now announced that it has elevated two important local executives to new leadership roles amid big investment plans.
The company is aiming for further growth in the Indian smartphone market while consolidating its impressive gains. One of the ways it intends to achieve that is by increasing its production capacity in the country.
Samsung India's executive shake up
Samsung has announced today that the head of its mobile division in India has been promoted to Global Vice President. Dipesh Shah, the managing director of Samsung R&D Institute in Bengaluru, has been promoted to Global Senior Vice President. Both executives will remain based in India and will continue to lead their respective divisions.
Samsung has been improving and consolidating its position in India over the past few years, Warsi said recently. He also mentioned that Samsung will continue to invest more and will focus on creating devices that are customized for Indian conditions.
The company recently announced a significant investment in the expansion of its Noida manufacturing plant. The expansion will see the production capacity for mobile phones and consumer electronics being doubled. This may ultimately help Samsung consolidate its position in both key segments of the market.
