Interbrand has released its “Best Global Brands 2018” list today and Samsung has made it on that list. It has ranked 6th on the list with an estimated brand value of $60 billion. This represents a 6.5 percent increase in its brand value. Interbrand had estimated Samsung's brand value as $56.2 billion last year.
Interbrand measures a variety of factors to rank brand values. They include internal clarity about what the brand stands for, commitment to the brand and the organization's ability to constantly evolve the brand. Various external factors are considered as well. They include engagement, authenticity, consistency and presence.
Samsung brand value reaches $60 billion
The factors that particularly played a role in Samsung's ranking were the launch of the Galaxy Note 9, The Wall TV and its Quick Drive washing machine. The company's sustainable growth potential based on futuristic technologies such as AI, 5G and IoT went in its favor too. Its number one position in the global semiconductor market has further strengthened its brand competitiveness.
The company has continued its efforts to change customers' perception of Samsung as a more human-centric brand. It has done that through various marketing activities and its Galaxy Unpacked events where it has highlighted its brand purpose.
“To further enhance our brand, we will remain committed to helping people do things that once seemed impossible with our focus on AI and IoT to provide new experiences for consumers going beyond just connecting devices,” said YH Lee, CMO of Samsung Electronics.
