Samsung may be the world's biggest smartphone manufacturer, but it has been witnessing a decline in recent years. The company also predicts a 60 percent slump in quarterly operating profit which shows that other areas of the business are under pressure as well. DJ Koh, the CEO of Samsung’s mobile division, however, is confident that the company will remain the top smartphone manufacturer for the next decade.
In an interview with a French newspaper Le Figaro, Koh said that futuristic technologies, such as foldable phones, 5G and AI, will help Samsung regain its mojo. He was responding to a question that Huawei is posing a threat to Samsung to overthrow its top rank.
“As a global leader in the smartphone market, our priority is and has always been to improve our products and services to deliver meaningful innovations for our consumers,” Koh said. “Samsung has been a leader in the smartphone market for 10 years and will remain so for the next 10 years by continuing to innovate and imagine new mobile experiences.”
Foldable smartphones have huge potential
Samsung have high hopes from the Galaxy Fold, its first foldable smartphone, and DJ Koh has once again reiterated the same. The device precisely caters the consumer need of a bigger screen without sacrificing portability. “Samsung's foldable smartphone is not just a new category, we're writing the next chapter of the mobile industry. We created the Galaxy Fold to directly change the way consumers use their phones – everywhere and for everything,” Koh exclaimed. “Personally, I see a huge potential for the segment of foldable smartphones.”
Samsung promises that the Galaxy Fold will meet the consumer expectations, with “excellent viewing quality and unparalleled productivity.” The device goes on sale on April 26 in the US. Fifteen European countries will get the Fold starting May 3.
Koh also talked about the emerging 5G technology. The company is ready with commercial 5G solutions, and will be partnering with service providers around the world in the coming months. Samsung's Galaxy S10 5G, the world's first full-fledged 5G smartphone, is on sale in its home country now. It will be available in the US next month.
