Samsung sold 16% more units of the Galaxy S10, Galaxy S10e and Galaxy S10+ in their opening week in the US than it did during the same period when the Galaxy S9 and Galaxy S9+ launched in 2018, with the Galaxy S10+ accounting for 50% of all sales and the Galaxy S10e selling the least; though it was the addition of that budget device that carried the firm over the line.
In fact, the Galaxy S10e was responsible for almost all the 16% hike. Counterpoint Research, the source of these statistics, noted that the combined sales of the Galaxy S10 and Galaxy S10+ weren't too dissimilar to that of the Galaxy S9 and Galaxy S9+, leaving the remaining volume down to the Galaxy S10e — one of the best smartphones Samsung has churned out in recent months.
“The US is a key market for Samsung as this is where the majority of its premium smartphones are sold,” said Jeff Fieldhack, Research Director at Counterpoint Research. “The Galaxy S10e is not cannibalizing older models like the Galaxy S8 or the Galaxy S9. It is actually helping Samsung gain share.” And that could help it reclaim the top spot in the US market for the first time since 2017.
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