Samsung already offers home delivery of smartphones to its customers in India. Now, the company has decided to go one step further and provide consumers easy financing options to buy smartphones from the comfort of their homes. This is a win-win solution for smartphone buyers as well as the company, especially during the COVID-19 lockdown.
The company has announced that it will start offering Samsung Finance+ to its smartphone buyers in India, even when they're at home. This will make it easier for people to buy smartphones while maintaining advised social distancing and hygiene. This new feature was developed by Samsung India in collaboration with DMI Finance as a part of its ‘Make for India‘ initiative.
A consumer who wants to buy a Samsung smartphone via a finance program, they can contact a neighborhood dealer. The dealer will then send a Samsung promoter to the customer's home to take them through an easy, zero-interest financing process. The entire process, which includes credit scoring and collecting personal details, is fast and fully digital.
Mohandeep Singh, SVP of Mobile Business at Samsung India, said, “At Samsung, consumers are at the heart of everything we do. The home delivery of Samsung Finance+ will enable our consumers to buy their favorite Galaxy smartphone at easy finance from the comfort of their homes. It will also ensure that our consumers don't have to step out to a physical store at a time when Social Distancing is the new normal.”
Earlier, Samsung Finance+ was only available at 12,000 dealerships and physical stores in 300 towns across India. Now, it is available throughout the country, and customers can access it through the comfort of their homes. It is a great initiative by Samsung as it not only offers convenience to users but also ensures their safety during the COVID-19 lockdown phase.
