COVID-19 appears to have hit the Vietnamese smartphone market hard in Q3 2021. Smartphone shipments decreased by 28% year-on-year, triggered by restrictions related to coronavirus, lockdowns, and the closure of shops and malls. However, amid all this, Samsung increased its market share in Vietnam to almost half.
Samsung recorded an impressive 49% smartphone market share in Vietnam at the end of Q3 2021. Essentially, half of all the smartphones shipped to Vietnam in the third quarter of the year were manufactured by Samsung, and the company had almost no competition.
The Korean tech giant increased its market share from 36% to 49% over one year, details the screenshot (below). Meanwhile, rivals including Oppo, Xiaomi, and Realme have steadily lost more market share throughout 2021. Oppo had a 19% market share (down from 20%), and Xiaomi's share dropped from 17% to 13%.
Once again, Samsung's low-cost Galaxy smartphones play a big role
Similar to other regions in Q3, Samsung found success in Vietnam thanks to its low-cost smartphones and enjoyed high demand for the Galaxy A12, the Galaxy A03s, and the Galaxy A22, according to Counterpoint Research.
Regarding online retail channels, Samsung was the second-largest smartphone vendor in this sector after Xiaomi. Samsung partnered with online retailer Lazada for Super Brand Day, and through its deals and partnerships, the company captured an online market share of 33%. Xiaomi led with 36%.
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