While smartphone shipments have declined due to economic uncertainties, the smart TV market appears to be doing the same, at least for Samsung, in the first quarter of the year. New market reports estimate that Samsung's TV shipments globally have topped 46.25 million units in Q1 2023, which is the lowest Q1 shipment figure the company has recorded since 2009.
Even so, Samsung appears to be on its way to becoming the TV market leader globally for the 18th consecutive year. This data suggests that even if Samsung's global shipments declined, so have the competition's. Or at least, Samsung's shipments haven't dropped to the point where it would risk the company's position as a market leader. Industry watchers at Omdia (via Naver) estimate that the TV market will recover in the 2nd half of 2023.
Samsung has the lion's share in Europe and the USA
TV market analysts say that Samsung's global TV market share stood at 32.1% in the January-March three-month period. LG Electronics was the second-largest brand, with 17.1%, and TCL was the third-most-popular brand, holding 9.9% of the global market.
Samsung's market share in Europe came in at a whopping 60.7%. And in the USA, Samsung's TVs accounted for 52.6% of the market in Q1.
By model, 80-inch-and-larger TVs made by Samsung held 43.9% market share, while its QLED models were up 13% year-on-year, coming in at 57.5% market share. In addition, Samsung's premium TV market share was up 9.9% in Q1 compared to the first quarter of 2022.
