Lucid Motors uses Samsung’s The Wall TV to improve its car design process

Samsung has announced that Lucid Motors has installed The Wall TVs at the company’s car design studio. According to the Korean tech giant, The Wall offers Lucid with additional tools that help the company in designing electric vehicles in a better way. Lucid Motors says that The Wall has helped them design Lucid Air Sapphire, which is an upcoming EV from the brand, from concepts all the way to final adjustments, and visualise the future of their vehicles in high resolution at all stages.

The Wall 255-inch powers Lucid's car design studio

One of The Wall models installed in Lucid’s design studio measures 255 inches. Samsung doesn’t offer The Wall in this screen size to consumers. So, it looks like the Korean tech giant made a custom model for the car company. The Wall 255-inch uses MicroLED technology, and that’s all we know about it at the moment. There’s no information about the resolution, refresh rate, and other such details about the TV.

The Wall 255-inch helps Lucid’s design team view a car on a 1:1 scale, enabling them to get a better perspective of how the EV would look in real life and inspect all the aspects of the product in detail. Samsung says that this TV has a high resolution and it offers “true-to-life” colours which produce a realistic rendering of the design and reproduces the reflection of light off complex 3D surfaces accurately. The Wall’s “flexible-yet-compact” design saves valuable studio floor space at Lucid’s headquarters, claims Samsung.

How The Wall helps Lucid design better cars

“At Lucid, we’re on a mission to inspire the adoption of sustainable energy with a focus on the human experience. With The Wall, we’re able to take this mission to new heights. While designing the Lucid Air Sapphire, from concept sketches all the way to final adjustments, Samsung enabled us to visualize the future of our vehicles in high resolution at all stages of development. No detail was left unnoticed, and we’re thrilled for our customers to experience the results of the new design process,” said Jenny Ha, Exterior Design Manager at Lucid Motors.

“The Wall has revolutionized the way our design and engineering teams work together. With this technology, we can effortlessly visualize design data that incorporates engineering feedback and simulation results, allowing us to promptly assess the effects of any alteration on the overall design. In other words, development teams now operate more efficiently, and drivers can enjoy enhanced luxury aesthetics without compromising superior vehicle performance. It can be a tricky sweet spot to balance, but The Wall helps us pinpoint it seamlessly,” he added.

“The Wall installation in the Lucid Motors design studio is another great example of how Samsung innovations are helping our partners and customers unlock their own exciting innovations to drive their business in exciting new ways. Supporting Lucid in its mission to deliver sustainable luxury vehicles – and the stunning design of the new Lucid Sapphire made possible with our 255-inch class high-resolution display — has been both inspiring and rewarding,” said James Fishler, Senior VP of Home Entertainment & Display Divisions at Samsung Electronics America.

Samsung and EVs

Speaking of EVs, Samsung’s battery development and manufacturing division, Samsung SDI, will spend $1.97 billion on building a second battery plant in the US in collaboration with Stellantis. It is also working on building a $3 billion EV battery plant in the country in partnership with GM. In Q2 2023, Samsung SDI posted a record profit of $4.48 billion. Apart from batteries, Samsung aims to supply car manufacturers with all sorts of components, including displays, SoCs, memory chips, and much more.