In an interview series, EVP and Head of the Customer Experience Team, Digital Appliances (DA) Business at Samsung Electronics, Moohyung Lee, gave insight on how Samsung's Core Tech is helping customers reduce the burden of daily chores and improve quality of life.
Samsung unveiled Core Tech at IFA 2023, and since then, Core Tech has helped develop home appliances that add a new level of convenience to lives and perform according to users' choices. Shedding light on this technology, Lee said, “Core Tech is the driving force behind Samsung’s home appliances. Through Core Tech, users will get a glimpse into a future powered by unique, cutting-edge innovations.”
The company's four Core Tech values include Outstanding, AI-powered, Flexible Use, and Durable & Sustainable. With this in mind, Samsung has introduced refrigerators, washing machines, and home products to help revolutionize home appliances. For example, AI Ecobubble in washing machines offers optimized laundry performance, and then there is WindFree cooling that helps cool homes without blowing cold air directly.
Samsung aims to continue using LiDAR and 3D sensors in future products
Refrigerators and freezers make use of Twin Cooling Plus technology, which helps minimize temperature fluctuations using independently regulated interiors. The Bespoke Jet AI cordless vacuum is equipped with Clean Station technology, which automatically empties the dust bin after cleaning. Moreover, the Bespoke AI Laundry Combo lets you wash and dry clothes in a single machine.
The Bespoke range of products offers customers the ability to customize their products on the exterior. Energy saving is also at the core of Samsung's Core Tech values. For example, Samsung's Dual Cook Flex Oven lets you cook two dishes simultaneously at different temperatures.
Sensors, data, and enhanced connectivity will pave the way for AI to facilitate the ease of use of home appliances across millions of homes using Samsung products. Lee said that Samsung will continue to use advanced technology such as LiDAR and 3D sensors across its home appliances to make life easier and smarter for users.
