We already had a good idea of how well the Galaxy S24 is doing or is going to do based on global pre-order figures, and Samsung has now revealed how its latest flagship has proved a hit in Europe.
According to the company, consumers have “flocked to retailers to get their hands on the device” across Europe. Galaxy S24 pre-orders in the first seven days surpassed the total pre-orders Samsung got for the Galaxy S23 lineup last year. In countries like the Netherlands, pre-order figures were 50% higher compared to the Galaxy S23, S23+, and S23 Ultra.
The high demand for the Galaxy S24, S24+, and S24 Ultra has caused some delivery delays, and it seems demand continues to increase and stocks are running out quickly, leading to retailers telling interested consumers that they should keep their trigger fingers ready for a chance to grab a Galaxy S24 series device.
Samsung hasn't broken up pre-order figures by model, but like consumers in other regions, European buyers are likely more interested in the S24 Ultra. The top-of-the-line model has always done better when it comes to Samsung's flagship phones, and it's clear that most customers who are willing to pay a handsome amount contine to prefer the absolute best.
Galaxy S24 review | Galaxy S24+ review | Galaxy S24 Ultra review
Samsung is no doubt reaping some benefit from the recovery of general smartphone sales worldwide over the past few months. However, it remains to be seen how long the excitement for the Galaxy S24 lineup will last and whether total sales will reach those of the Galaxy S10, which was the last flagship from the Korean giant to cross the 30 million mark.
