The pandemic has not only hit the travel and tourism industry, but it has severely impacted the technology industry as well. According to the latest information coming from TheElec, the shipment numbers for Samsung LED TVs in 2021 fell short of what was expected.
A survey report by Omida shows that Samsung Electronics managed to ship 1 million of its Neo QLED TVs in 2021. Notably, the company expects the shipment to exceed the numbers from 2020, which stood at 2 million units. But unfortunately, it wasn't really the case. For those who aren't aware, Neo QLED TVs are a new range of TVs that Samsung introduced last year. The product comes with some advanced features, such as an improved contrast ratio, and more.
In the second half of 2020, another research company, TrendForce, made a forecast that Samsung Electronics' Neo QLED TV shipments will go past 2 million units. However, Omida came up with their research, and estimated shipment of Neo QLED TVs to be around 1.5 million units for the same time frame. Eventually, Samsung Electronics only managed to ship 1 million units.
Samsung is aiming to restore its lost glory by placing Neo QLED TVs in the premium segment for 2022
But, Samsung isn't backing out. It aims to restore its reputation by placing the Neo QLED TVs in the premium segment for this year. Thanks to this move, Omida predicts that Samsung Electronics will be able to ship around 3-3.5 million LED TV units in 2022.
Further, Omida claims that the company will procure 2 million units of LG Display's (W)-OLED panel. Plus Samsung Electronics will also purchase 1.2 million units of Samsung Display's Quantum Dot (QD)-OLED panel. Omida estimates that this year Samsung Electronics' premium TV lineup will include 8K Neo QLED, 4K Neo QLED (high-end), 4K QD-OLED, 4K W-OLED, and 4K Neo QLED (mid-end) in that exact order.
The main factors that would decide Samsung Electronics' premium TV shipment numbers this year, would be the display panel supply and price, which are highly fluctuating in the current market scenario of COVID.
