Canalys has just published an analysis of the global smartphone sales in the second quarter of this year. According to the firm, Samsung sold the highest number of smartphones in Q2 2024 and had a market share of 18%.
Apple managed to come in at the second position with a market share of 16%. That means the difference between Samsung and Apple is now just two percentage points. In comparison, the difference in the market share of the two companies was four percentage points in Q2 2023, with Samsung in the lead.
Galaxy AI helped Samsung sell more number of premium phones
According to Canalys, Samsung and Apple beat everyone in the premium smartphone market and most of that has to do with AI (Galaxy AI and Apple Intelligence). So, it looks like Samsung made a safe bet to enhance Galaxy AI even further with One UI 6.1.1.
Xiaomi, Vivo, and Transsion came in third, fourth, and fifth, with a market share of 15%, 9%, and 9% respectively.
The research firm’s data shows that all the brands sold 288 million smartphones in total between April 2024 and June 2024. That’s 12% more compared to the last quarter. It also marks the third consecutive quarter where the mobile market grew. So, that’s not only a positive sign for Samsung but for all the other brands.
Samsung's market share could be higher in Q3 2024
Earlier this month, Samsung launched the Galaxy Z Fold 6 and the Galaxy Z Flip 6. Thanks to the improvements they offer, which you can check out in our video below, they are in high demand.
With Samsung’s foldable devices picking up pace, the company should sell even more devices this quarter. With that, the brand could have an even higher market share in Q3 2024. That being said, only time will tell the truth.
If you are planning to grab Samsung’s latest flagship foldable smartphone, the Galaxy Z Fold 6, click on the link below to get the best deal on it.
