Counterpoint Technology Market Research, an independent market research and consulting firm, has just released its quarterly smartphone sales report, which shows that Samsung is still ahead of its competitors in the smartphone market. According to their latest report, one in five mobile phones shipped worldwide during Q2 2015 was a Samsung device. This is not a big surprise considering that Samsung holds 21 percent of the global smartphone market.
Things aren't as good for Samsung in North America, where Apple holds 34 percent of the smartphone market, but it's doing better in Asia with 14 percent of the market, as well as in Europe where it holds 32 percent of the smartphone marketshare. All the data is highly reliable as Counterpoint tracks more than 75 top vendor shipments every quarter of the year. If you are interested, you can head over to their official blog to have a look at the infographics.
Other data included in their research shows that Huawei is gaining a lot of ground as the Chinese smartphone brand became the third largest handset manufacturer, even surpassing Microsoft. Asus also has shown quite an improvement, and has been labeled the ‘fastest growing brand' as it grew five times compared to last year. Samsung and Apple are also reinforcing their position; for instance, Apple generates more smartphone sales revenue than all the other players combined (excluding Samsung).
