Samsung has had a long association with the Olympics. For years it has been one of the biggest sponsors of the game and the partnership has allowed the company to promote its devices in the process. Not only is it going to deliver the first Olympic content in virtual reality but Samsung is also going to use the Olympics stage to further push Samsung Pay, the mobile payments service it launched last year.
Speaking at a conference in Copenhagen, vice president of Samsung Pay Elle Kim said that Samsung is going to make sure that Samsung Pay is prominently featured at the Olympic Games this summer in Brazil. The company is a major sponsor of the games this year as well so it's going to get a lot of airtime during the two weeks that the Olympics takes place in August this year. Brazil has already been confirmed as one of the markets where Samsung Pay will soon be launched in and it's quite likely that the company would want to get that wrapped up prior to the games. Prominent Samsung Pay branding isn't all that you should be looking forward to from Samsung in this Olympics, we exclusively reported last week that Samsung is working on an Olympic Edition of the Galaxy S7.
