Samsung recently launched its mobile payments service in India and Sweden. The South Korean electronics giant is trying to expand Samsung Pay's features set as well as its reach. The company launched a rewards program and an in-app shopping feature in South Korea. According to Mashable India, Samsung is planning to bring Samsung Pay to non-premium Galaxy smartphones, including the Galaxy J series, which is very popular in India.
As per the report, Samsung will explore the opportunity to bring Samsung Pay to mid-range smartphones in the Indian market and use the learnings to check if the plan is viable for other markets around the world. One of the publication's sources mentioned that recently-manufactured budget and mid-range Samsung smartphones support the hardware capability for Samsung Pay. Devices that don't feature fingerprint readers would get an option to pay using PIN for the user as well as payment authentication.
After the Indian government's demonetization strategy, mobile wallets, cards, and other forms of e-payments have seen exponential growth in the country, and Samsung wants to grab the market with its advanced mobile payment system. As of now, Google and Apple haven't announced any plans to launch their mobile payments systems in India. The country severely lacks NFC-equipped Point of Sale (PoS) devices, and Samsung's MST-equipped smartphones would be the perfect choice for consumers.
