Samsung is undoubtedly one of the most well-known and valuable brands in the world, but how does it fair against the likes of Apple, Facebook, and Google? Forbes releases a list of world’s most valuable brands every year, and it released its new list for 2017 yesterday. As per the new rankings, Samsung is currently the tenth most valuable brand in the world. The top place has been tightly held by Apple, following by Google, Microsoft, Facebook, Coco-Cola, Amazon, Disney, Toyota, and McDonald’s.
Forbes analysed more than 200 global brands by looking at their earnings for the past three years and then allocating a percentage of those revenues based on the roles the brands play in their particular fields. The American business magazine arrives at a final score for each brand depend on the performance of the brands. Samsung’s brand value has been rated at $38.2 billion, making it the tenth most valuable brand in the world. In comparison, Apple’s and Google’s brand values are $170 billion and $101.8 billion, respectively.
You can look at the complete list of top 10 most valuable brands in the table below along with their brand values as determined by Forbes.
| Rank | Company Name | Brand Value ($Bil) |
| 1 | Apple | $170.0 |
| 2 | 101.8 | |
| 3 | Microsoft | 87.0 |
| 4 | 73.5 | |
| 5 | Coca-Cola | 56.4 |
| 6 | Amazon | 54.1 |
| 7 | Disney | 43.9 |
| 8 | Toyota | 41.1 |
| 9 | McDonald's | 40.3 |
| 10 | Samsung | 38.2 |
