Samsung seems to be in no mood to slow down or rest on its laurels. After being ranked No.1 in the North American home appliance market for six consecutive quarters, the company is further intensifying its efforts to expand its presence and sales.
Increasing presence in the US
Quoting industry watchers, Yonhap News reports that Samsung has expanded cooperation with North American retailers to boost sales in the region. The move follows Samsung’s efforts to increase its presence in the region through partnerships with major retailers.
Last year Samsung established a special display zone at 300 Best Buy outlets to promote its products. It recently set up the “Innovation Wall” at 80 Lowe's shops with the same objective. The company also recently launched a service on its website in the US whereby users can virtually arrange home appliances before making the purchase.
At CES 2018, Samsung showcased its vision for the future by launching connected home appliances. The company is pushing its SmartThings platform and Bixby to build an ecosystem of connected devices. By 2020, Samsung wants all its devices to be IoT-ready. For a successful IoT platform, winning in the US market is key both in terms of scale and influence. Robust partnerships with retailers will help Samsung in this regard.
