The new Galaxy A series has been very well received in key markets, particularly India. Some of the handsets were indeed developed with the Indian market in mind. Samsung also priced them very competitively in order to give rivals like Xiaomi and Huawei a run for their money.
The gamble appears to have paid off for the company. Samsung has revealed that it has made $1 billion in revenue from the new Galaxy A series in India. It's an impressive feat when you consider that it has only been 70 days since this series was launched.
New Galaxy A series sales cross $1 billion in India
Samsung India’s chief marketing officer Ranjivjit Singh told Reuters that the company has sold 5 million units of the new Galaxy A series phones in the country since the devices went on sale in March. They have generated sales of over $1 billion. This goes to show that the sales momentum has been solid as Samsung had sold 2 million new Galaxy A phones some 40 days after launch.
“Just in 70 days of launch this range of six models has delivered $1 billion of revenue,” Singh said. He added that the company expects its new Galaxy A series to bring in sales of around $4 billion this year. At this rate, it may very well be able to achieve that target.
The Galaxy A10, A30 and the Galaxy A50 were the first handsets in this new series to hit the Indian market back in March. Samsung has also started selling the Galaxy A20 since then in addition to the Galaxy A70.
All of these devices focus on providing features that customers really want in an affordable device. The cameras are on par with the opposition while the build quality feels nice and premium as well. How much profit Samsung is actually making on these devices remains a mystery for now. Given how competitively the new Galaxy A series has been priced, it may be operating on the formula of low margin, high volume. It seems to be working so far.
