Apple has allegedly been developing a car (usually referred to as Apple Car) under Project Titan since 2014. Unfortunately, after a decade of pouring investment and hard work into the project, the company has finally canceled the development of the Apple Car, according to a new report from Mark Gurman on Bloomberg (via Engadget).
Reportedly, Apple broke the latest news to 2,000 people working on the project on Tuesday. Mark says that Apple will move some of those employees to the company’s artificial intelligence department where they will focus on generative AI projects, allow the remaining people to apply for a job in other divisions, and lay off the rest. At the moment, there’s no information about why Apple canceled the project.
Initially, Apple wanted to develop a fully self-driving car with no steering wheel or pedals. However, over the years, the company dialed down on the capabilities of the car (mostly because of technical challenges) with the most recent report suggesting that it would be an electric vehicle similar to the Tesla Model X. Plus, there were many delays/setbacks in the project. Maybe Apple canceled Apple Car because it wasn’t going to be what the company had envisioned initially and due to delays and setbacks.
