As we all know, Samsung doesn't support the Dolby Vision format for HDR videos on its TVs. Instead, the company uses the HDR10+ format that it co-developed with Amazon and a few other brands. Last month, Apple added support for HDR10+ videos to Apple TV video streaming boxes with the tvOS 16 update. Now, the company is adding support for HDR10+ video streaming on its Apple TV app.
The Apple TV app on Samsung smart TVs can now stream HDR10+ videos after the latest update. Content from Apple TV and iTunes movie rentals is now showing up in HDR10+, in addition to HDR. So, people can take advantage of HDR videos in a format that's better than the HDR10 standard while streaming content from Apple's streaming service. However, only those videos will show up in the HDR10+ format, whose HDR10+ master file is provided by their production studio.
HDR10+ is highly similar to Dolby Vision. Both formats offer dynamic metadata (frame-by-frame or scene-by-scene) for high dynamic range videos. However, HDR10+ is an open-source format, while Dolby Vision is a proprietary format. Of late, Dolby Vision has garnered higher support, and only Samsung TVs exclusively use the HDR10+ format.
It is reported that Google is developing a combination of high-end audio and video formats to rival Dolby Atmos and Dolby Vision. It is looking to bring them under one umbrella branding. Google will reportedly use HDR10+ as the HDR video format and is working with multiple brands to make it a success.
