Samsung's second Unpacked event for H2 went live today, and instead of a brand-new device, the company unveiled the Galaxy Z Flip 3 Bespoke Edition, which is essentially the same foldable phone as before, except it can be personalized with new color options and combinations.
The Galaxy Z Flip 3 Bespoke Edition is available starting today with 256GB of built-in storage. The hardware is unchanged, but the Bespoke Edition costs a little bit extra. While the regular Galaxy Z Flip 3 with 256GB of storage launched for $1,049 in the USA, the Bespoke Edition is now available for an additional $50.
Galaxy Z Flip 3 Bespoke Edition costs $1,099 / CA$1,399 / €1,149 / £1,049
In Germany, the new foldable model is available for €1,149 (instead of €1,049), whereas in France, it's available for €1,159. UK customers can buy it for £1,049 (up from £999). In Canada the phone costs CA$1,399 as opposed to CA$1,259.
Upon ordering the Galaxy Z Flip 3 Bespoke Edition, customers can choose from two color options for the frame and five colors for the front and back panels, the latter of which can be mixed or matched.
In essence, there are 49 new color combinations available for the Galaxy Z Flip 3 Bespoke Edition, and that's a whole lot more than what we usually get from regular smartphones.
With that in mind, it wouldn't be wise or practical for Samsung to produce all 49 color combinations in large batches. It would be impossible to gauge which color combinations will gain more traction, and because of this, the Galaxy Z Flip 3 Bespoke Edition requires careful planning and a slightly higher price tag.
The $50 extra applies to the US market, but the price gap can differ in other regions where Samsung plans to release the Galaxy Z Flip 3 Bespoke Edition today. If you're wondering, the device is limited to seven countries, including Australia, Canada, France, Germany, Korea, the UK, and the USA.
