Samsung's camera sensor business, whilst not as impressive as Sony's, is one of the best there is on the market. Samsung has even ramped up production due to increased demand. A new development in the market (via The Elec) will now let Samsung churn out even more smartphones with high-end camera sensors.
Powerlogics, a supplier to Samsung, now plans to break into the highly sought-after OIS (optical image stabilization) market. The company is in the process of prepping its infrastructure to mass-produce OIS actuators. Full-blown production is expected to commence in early 2022. It will allow Samsung (and others) to order OIS-enables camera sensors en-masse.
Samsung Electro-Mechanics, which also happens to manufacture OIS-ready image sensors, will now face new competition along with Mcnex and Patron. Competing firms such as Coasia and Namuga are expected to enter the playing field in the not-too-distant future as well. Hence, we can expect to see a lot more smartphones with OIS support in 2022-23.
The report adds that Samsung wants to acquire 20% more camera sensors for 2022 to keep up with its aim of selling 334 million smartphones. As a result, we can expect to see OIS a whole lot more devices, such as the entire Galaxy A series. OIS is a niche feature usually exclusive to top-of-the-line offerings. Including it in mid-rangers will give Samsung the much-needed leg up it requires to reclaim its crown from Xiaomi.
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