The popularity of short-form videos (Reels) on Facebook is increasing day by day. To improve it even further, Facebook has introduced more ways for users to discover Reels. It has also added new tools to its app that will allow you to personalize what kind of short-form videos appear in your feed.
Starting with discoverability, Meta has added Reels to the main navigation of Facebook Watch, making it easier for users to access short-form videos. Plus, the social media platform will now allow you to scroll seamlessly between Reels and regular videos, eliminating the need to navigate to two separate sections and allowing users to watch both kinds of content in a single place.
Customise which kind of Reels you like and which you don't
As for personalization, you can now tell Facebook what kind of Reels you want to see more or less, so the social media platform can show you the kind of content you like and avoid showing less relevant videos. To access this feature, tap the three-dot icon located at the bottom right portion of the video player. It will give you two options: Show More and Show Less.
If you click on Show More, the ranking of that particular kind of video will increase, and you’ll see more of such content. Similarly, clicking on Show Less will reduce the ranking of that kind of content, and you’ll less of such content. This option will also appear with regular videos. The Show More and Show Less buttons are already available for posts on the social media platform.
Facebook will now tell why you're seeing a certain Reel
Meta has also introduced Contextual Labels, which will tell you why Facebook is showing you a certain video. For example, the social media platform will explain that you are seeing a particular Reel because one of your friends liked it. Facebook introduced this feature for posts that you see on the social media platform as well as popular pages that appear on your feed in 2021.
All these new features will not only make it easier for users to discover the content they like but also increase the growth of Reels, increasing Meta’s revenue from ads. Speaking of which, the company has also introduced Meta Verified. Similar to Twitter Blue, it adds a verified badge to your Facebook, Instagram, and WhatsApp accounts by paying a subscription fee.
