According to a report from Strategy Analytics, Samsung narrowed the gap with Apple in terms of smartphone profit share. The South Korean tech giant's profit share was 32.6% during Q3 2020, which is up from 18.8% that it achieved in Q3 2019. These are Samsung's highest numbers in over six years since it had a 37.9% profit share in Q2 2014.
Apple is still the world's most profitable smartphone brand with a 60.5% profit share, but its share was down from 66.9% that it had last year. The company's operating margin dropped with the release of the iPhone 12. In contrast, Samsung's operating margin increased to 14% from Q3 2019's 11%.
Samsung's global smartphone revenue share was 22.6%, while Apple's revenue share was 29.5% during Q3 2020. In terms of smartphone shipments, Samsung's market share was the highest, at 21.9%. The Chinese firm Huawei had a market share of 14.1%, and Xiaomi's market share was 12.7%. Apple slipped to the fourth position with a market share of 11.9%.
