According to the latest report by market research firm Strategy Analytics, Samsung and Apple jointly hold 60% of the global tablet market share. Samsung led the Android tablet market with 8.2 million units in Q1 2022, suffering only a 1.2% decline compared to the same period last year. However, Samsung saw its market share increase by 1.8 percentage points, accounting for 20% of the market share during the same period.
Speaking of Apple, iPad shipments fell by 6% YoY to 15.8 million shipments in Q1 2022. Apple's global tablet market share, on the other hand, grew by 1.7%, accounting for 39% if the total market. Amazon's market share increased by 0.8% points, accounting for a 9% market share, and it stood right behind Samsung growth-wise. With a 1.3% decline, Amazon's tablet shipments stood at 3.7 million.
Even though Samsung makes some of the best Android tablets that money can buy, it still lags behind Apple in terms of total units shipped. That has a lot to do with the iPad's popularity. It has become the tablet of choice for those who are in the Apple ecosystem. Despite the competitive landscape, Samsung's tablets have been able to carve a niche for themselves.
This unexpected start for the tablet market in 2022 might be short-lived, as the COVID restrictions in China, logistics pressure, and the ongoing war between Russia and Ukraine might hold the supply going forward.
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